The former APCO UK managing director and staunch Democrat is in the US campaigning for John Kerry, but the negative battle has left a bad taste in his mouth. Nixon’s the one.’ I hate to admit it, but these were the first words I ever uttered in a political campaign.
God knows what psychological damage was done to me by that experience if nothing else it probably explains why I ended up a staunch Democrat working for Ted Kennedy in the US Senate.
What I do remember from those nights going door to door and parroting my father’s pitch for ‘Tricky Dicky’ was how much real politics is done onetoone.
Vital election
Eighteen months ago I decided I had to be involved in some small way in the 2004 campaign. This is the most tant election for a generation or two in terms of the direction of my native country. The two candidates offer starkly different visions of how best to take America forward, and as an expatriate who has lived in the UK for 20 years I admit to being afraid of what another four years of the Bush administration would do to the fabric of American society, the role of the US in the world and the very idea of democracy, justice, faiss and optunity.
Back when I was a kid and my dad was a ward leader and manager of many campaigns, he would tell me a very obvious truth: ‘Elections are won by the guy who gets his people to the polls.’ 2004 will be no different.
When this campaign is over it looks set to be the first billiondollar presidential election. The two campaigns have reted that they are on target to spend about $320m each. Consultants, pollsters, speechwriters, field operations directors and PROs have taken their fair share of this pie.
And what is the result of all that spending? Where are we in terms of public opinion after the most negative TV ads ever, the staged events only vocal supters are allowed to attend, all those press conferences and speeches and the three debates. Too close to call.
So that’s why I’m in
The 2004 campaign will be remembered as the fiercest grassroots battle ever. Historically, the Democrats are much more effective at getting the vote out. With their urban base they generally outperform Republicans at physically transting voters, which is why Al Gore won the popular vote in 2000. In
Karl Rove, Bush’s chief political strategist and the architect of all his election victories, promised that would never happen again. Since January, Rove has put in place a hierarchy of more than 50,000 volunteers on the ground in
In
The efforts to register new voters ended in early to midOctober. The courting of the media is winding down. All that is left is voter mobilisation, and the success of this final mobilisation effort is down to numbers of volunteers, organisational skills, resources and commitment. Each campaign is built around the idea that the best people to motivate others are friends and family.
For example, in 2000, 22 million single women did not vote. ‘Take 5’ is an effort run by the ‘Women for Kerry’ team (and, yes there are also ‘Catholics for …’ and ‘Veterans for …’ and ‘Kids for …’) to get mothers to take their daughters to the polls, older friends to take younger ones, sisters to go with each other. Female volunteers are being asked to commit to naming five women they will get to the polls, name them and ret back when they have voted.
These efforts have become particularly tant in states such as
Another such Democratic effort is ’10 x 10′. Each of the 537 precincts in
Each night before
Evenly split
About 1.5 million new voters have registered in
With ten days to go as I write, spirits are high; my side is optistic we can win. But if I’m honest, I have found the campaign dispiriting.
The relentless attack ads, the screaming on cable news programmes masquerading as analysis or debate, the ubiquity of lawyers hired by the parties (5,000 in Florida alone), ready to sue someone at a moment’s notice, and the varied state election systems (from paper ballots to touchscreen computers) add up to a electoral dynamic that is sply worrying.
All of this will seem a little bit better, from my perspective that is, if Senator John Kerry wins the presidency on 2 November. But no matter who wins, my experience here reminds me that we Americans need to be a bit more humble when we brag about our democracy. I hope the next president will focus on getting our own house in order before heading off to fix the rest of the world.